Engineers are likely not who you would expect them to be. To create messages that resonate with this unique audience, you must understand them on a more personal level. On the heels of the #ILookLikeAnEngineer movement, which sought to shatter gender stereotypes about the profession, we’ve analyzed a recent worldwide survey of more than 2,600 engineering professionals to help you get inside the minds of engineers and discover some surprising insights that help you relate to them on a deeper, more personal level.
In this e-Book, learn what engineers value, how they view themselves and what they expect from the companies with which they work.
• Favorite hobbies: Soccer? Sailing? Climbing mountains?
• Did you know they prefer Androids to Apple iPhones?
• Their favorite social platform? LinkedIn.