Itís an incredibly exciting time for marketers. They have so much data readily available, and there are myriad tools and solutions available to help them successfully aggregate, analyze and leverage this data in their multi-channel campaigns.
Energized by the possibilities, marketers need to remember that it only takes one foul move to leave them in the Personalization Hall Of Shame! This white paper provides real-world examples of businesses who found egg on their faces because they pushed the boundaries of data usage and marketing technology a little too far. But by highlighting these marketing faux pas, it also provides best practices to instead create a positive brand experience with data.