Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > SurveyMonkey > Winning Direct Mail Offers
 

Winning Direct Mail Offers

Case Study Published By: SurveyMonkey
SurveyMonkey
Published:  Aug 25, 2015
Type:  Case Study
Length:  19 pages

Are you sending effective direct mail offers? 

SurveyMonkey Audience compared four different mailers against each other to identify messaging that consumers preferred most.

Get the Guide to Developing Winning Marketing Offers to see how to test your ideas with surveys. Download this 19-page guide to learn which of your marketing mailers will win before going to print.

Read the full analysis and learn how to:

  • Test various claims quickly and easily
  • Filter out ineffective claims
  • Refine your good ideas
  • Test with diverse audiences

Topics covered in the guide include:

  • Attributes to test
  • Market segmentation
  • Standard scoring model breakdown
  • Consumer perception across key metrics



Tags : 
direct mail, surveymonkey, testing framework, test marketing, best practices, key performance metrics, testing surveys, crm, data insights, market research