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Home > SmartFocus > Move from being fearful to fantastic in email marketing.

Move from being fearful to fantastic in email marketing.

White Paper Published By: SmartFocus
Published:  Aug 25, 2015
Type:  White Paper
Length:  11 pages

Success via the inbox is getting harder! Nearly a quarter of senior level marketers surveyed were found to be clued up when it comes to delivering success via the inbox, but that means there is still a whooping 77% of you who ARE struggling to achieve stand-out in the inbox!

Given emailís reputation for delivering ROI, you can understand how email success is becoming a pain point topic for many marketers.

If the thought of delivering stand out messages in the inbox seems a scary task to you, then don't worry - there are simple and easy to implement ways to increase your email campaign success rate and alleviate any email marketing migraines!

Part 2 of the Overcoming Marketing Challenges series focuses on email and discusses:

  • The importance of testing and optimization
  • Making testing a habit
  • The emotional importance of subject lines
  • If your emails are not contextual, they could be damaging your brand
  • The three Dís for creating a fully contextual email programme
  • A case study showing how Peak Performance - Scandinaviaís biggest sportswear clothing label - realized their email potential

Download Overcoming Marketing Challenges Part 2: Data and become part of the 23% without an email marketing migraine. 

Tags : 
data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement