Data is a fundamental tool and content driver.
Data is the fuel that powers any contextual marketing engine and is like a premium gasoline when it comes to email. Yet, the report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’.
This can be such a problem for businesses, some are not even able to identify when a customer has made a purchase, let alone anything more sophisticated.
The problem mostly comes from data sources being added to a system for operational use over time with no common key. Happily, there are ways and means to alleviate data issues.
Let us help alleviate the pain of your data migraine. Download our whitepaper: ‘Overcoming marketing challenges Part 1: Data’.