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Home > Adobe > Marketing Strategy For The Mobile Mind Shift
 

Marketing Strategy For The Mobile Mind Shift

White Paper Published By: Adobe
Adobe
Published:  Aug 04, 2015
Type:  White Paper
Length:  14 pages

Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want utility, and they want it now. In the world of the mobile mind shift, customers expect to get whatever information or services they want in their immediate context and moments of need.

Mobile applications are crucial in this world, as they allow you to create relationships with customers who are outside the reach of traditional marketing.

This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.

Download now to find out more.



Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps