Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Socialbakers > Social Customer Care in the Electronics Industry
 

Social Customer Care in the Electronics Industry

White Paper Published By: Socialbakers
Socialbakers
Published:  Jul 22, 2015
Type:  White Paper
Length:  9 pages

Electronics brands have some of the most passionate Fans on social media - but sometimes, that passion comes out in the form of negative comments that turn into negative publicity.

Branded posts can get hijacked by damaging comments, and other social media users are likely to notice persistent bad press. It hurts the business's bottom line.

We found that the Electronics brands getting the most out of their social media marketing were those that ran transparent News Feeds by opening their Facebook timelines. They invited Facebook users to engage with them, and responded thoughtfully to as many posts as possible.

See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands.



Tags : 
social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices