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Home > Marketo > The 5 Principles of Engagement Marketing

The 5 Principles of Engagement Marketing

White Paper Published By: Marketo
Published:  Jul 13, 2015
Type:  White Paper
Length:  17 pages

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isnít your product, or your branding, or even your team Ė itís your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates.

Tags : 
engagement marketing, data, interactions, targeting, marketing, communications, content