Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Quantcast > The Next Frontier In Ad Quality: Targeting Accuracy
 

The Next Frontier In Ad Quality: Targeting Accuracy

White Paper Published By: Quantcast
Quantcast
Published:  Jun 26, 2015
Type:  White Paper
Length:  5 pages

Quantcast commissioned two studies to test the demographic targeting accuracy of leading data vendors. The results? Considerable variability in data vendor performance.

While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign by wasting impressions and spend, just like if your ads arenít seen or are served to bots. Learn more about:

  • The importance of audience targeting accuracy
  • The vast differences in performance among leading data vendors
  • How ad quality can impact campaigns

Learn about the findings and how to select the right data partner.



Tags : 
quality, targeting, reach, audience, accuracy, quality of service, content management