The internet has fundamentally changed B2B buying behavior. Data tells the story- 70% of the industrial manufacturing buying journey happens pre-sales. 93% of buyers conduct their research online.
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
By leveraging the explosion of customer data and aligning marketing with new company buying behavior, proactive industrial manufacturers are realizing the significant growth in marketing ROI that comes from connecting with customers throughout the buying journey.
Read this in-depth investigative white paper for a look at:
• How the Company Buying Journey for Industrial Manufacturing Has Changed
• Understanding The Case for Re-aligning Industrial Marketing Programs Towards Digital
• The Digital Case Study on Honeywell Process Solutions
• A Proven Roadmap for Crafting Customer Engagement Programs that Produce Revenue
Are you maximizing the value of customer data to market to your prospects throughout their buying journey? Take the first step towards winning in the new marketplace today.