Proving social ROI can be difficult. It takes time and hard work to put the right strategy, team, and tools in place to measure and optimize, and for most companies it’s simply easier to declare that “social is a platform for reach and engagement.” While that’s certainly true, limiting social to just those kinds of activities is a huge mistake.
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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