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Home > IBM > Measure, analyze and manage: optimizing marketing results with business analytics
 

Measure, analyze and manage: optimizing marketing results with business analytics

White Paper Published By: IBM
IBM
Published:  May 19, 2015
Type:  White Paper
Length:  12 pages

An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.



Tags : 
marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi