Social Selling is the best way for sales teams to increase their chances of connecting with today's more informed, better connected, less responsive buyer.
Buyers are demanding relevance, and expecting sales people to know about them, their companies, and their needs before engaging. It's no longer enough to just have a connection to the buyer. The power of "who you know" is being trumped by "what you know about who you know."
Social Selling is about arming yourself with the wealth of information about your prospects, and leveraging it to connect in the most timely, relevant and valuable way. Social Selling requires intelligence that brings together both traditional data and social media.
This guide will show you how to use InsideView to start effective Social Selling to increase your engagement and win rates.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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