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Home > Act-On > The Business Case For Marketing Automation
 

The Business Case For Marketing Automation

White Paper Published By: Act-On
Act-On
Published:  Apr 20, 2015
Type:  White Paper
Length:  47 pages

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.



Tags : 
act-on, marketing, automation, business, crm, efficiency, sales