Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals.
But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
In this book, you will find tips on:
- Understanding your objectives and assessing your team's readiness
- Assigning roles for your program
- Developing a content strategy for sales
- Training your team
- Assessing your social selling program's progress