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Home > Acrolinx > The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World
 

The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World

White Paper Published By: Acrolinx
Acrolinx
Published:  Apr 01, 2015
Type:  White Paper
Length:  11 pages

Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.



Tags : 
global content impact index, brands, web pages, analysis, content marketing, roi