Do you struggle with sluggish conversion rate growth? Significant customer churn? Diminishing engagement across your existing customer base?
Context-driven marketing is the solution. You can no longer send messages that depend on how your customers behaved last week, or even yesterday. Now you need real-time data including when your message is received; where your customer is when your message is received and what else might be influencing your customer the same time.
In this latest Forrester White Paper – ‘The Power of Customer Context’ you can learn:
- Why campaigns alone just won’t cut it anymore
- Why you need context to create valuable, long-term connections
- Why its imperative that you enable customer-managed relationships
- How you can build a new way of working, and bridge the gap between marketing and customer experience
Find out why you need to build a contextual marketing engine today.