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Home > SmartFocus > Develop powerful connections through contextualization.

Develop powerful connections through contextualization.

White Paper Published By: SmartFocus
Published:  Mar 09, 2015
Type:  White Paper
Length:  20 pages

Do you struggle with sluggish conversion rate growth? Significant customer churn? Diminishing engagement across your existing customer base?

Context-driven marketing is the solution. You can no longer send messages that depend on how your customers behaved last week, or even yesterday. Now you need real-time data including when your message is received; where your customer is when your message is received and what else might be influencing your customer the same time. 

In this latest Forrester White Paper – ‘The Power of Customer Context’ you can learn:

  • Why campaigns alone just won’t cut it anymore
  • Why you need context to create valuable, long-term connections
  • Why its imperative that you enable customer-managed relationships
  • How you can build a new way of working, and bridge the gap between marketing and customer experience 

Find out why you need to build a contextual marketing engine today.

Tags : 
personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns