Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands including SodaStream, Dr Pepper & more. The four-part guide will walk you through the ins and outs of the critical steps to plan and execute your digital strategy:
People: Analyze your audience and understand how social media influences your consumers.
Objectives: Decide upon your primary marketing goals -- for example, to build awareness, drive direct sales and/or nurture customer loyalty.
Strategy: Determine which tactics are optimal for your people and objectives -- such as mobile, paid ads, word of mouth, interactive website elements or social media plans.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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