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Home > MediaMath > The CMO Solution Guide to Programmatic Marketing
 

The CMO Solution Guide to Programmatic Marketing

White Paper Published By: MediaMath
MediaMath
Published:  Feb 27, 2015
Type:  White Paper
Length:  27 pages

Download “The CMO Solution Guide to Programmatic Marketing” Now From the RFP, to onboarding, to managing campaigns – what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.

Download “The CMO Solution Guide to Programmatic Marketing” to discover how CMOs are:

  • Identifying how programmatic works into their overall marketing stack
  • Overcoming barriers when it comes to applying data to marketing campaigns
  • Working with internal and external teams to execute a revenue driven marketing practice



Tags : 
marketing solutions, programmatic marketing, mediamath, campaign management