Reputation & Crisis Monitoring: Best Practices in the Social Media Age
When it comes to a crisis, the organizations that recover fastest, with their reputations most intact, are the ones that are the most prepared.
Managing communications during a crisis has never been easy, but now social media has changed the rules for responding to breaking situations. Organizations need to be able to differentiate facts from rumors more quickly—and they have to be organized, understand the situation, and able to respond in real time.
Using real-world examples from Asiana Airlines, Marriott, The Dorchester Group, United Airlines, and Walmart/Asda, this guide explains the four stages of crisis monitoring and response and outlines best practices for organizations of all sizes.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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