Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Adobe > Mobile Analytics: Precision Marketing Across Mobile Touch-Points
 

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

White Paper Published By: Adobe
Adobe
Published:  Feb 03, 2015
Type:  White Paper
Length:  12 pages

Mobility is rapidly changing the core dynamics of customer/company relationships. As customers grow their adoption and use of mobile devices, CMOs are increasingly incorporating mobile touch-points within the marketing channel mix. 

This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics. 

Download to find out more about new trends and business value due to the rise of Mobile.



Tags : 
mobility, business intelligence, multi-channel analytics