Focus on the needs of your readers. This can be effectively accomplished by leading with the problems your solution overcomes, rather than the actual solution itself. This might seems counterintuitive, but it really is just the opposite. By focusing on the pain points experienced by the reader and talking about the problems caused by those pains, you are establishing credibility with the reader and simultaneously filtering out unqualified customers.
In 2014, mobile shopping grew 48% year over year and that growth shows no signs of slowing down. 53% of retailers have identified mobile as a key strategic priority for 2015 and a third have already integrated their mobile, desktop and bricks-and-mortar marketing efforts.
In this white paper, youíll learn what these retail leaders already know and understand why you should join them. Youíll discover:
Why Ďomnichannelí is not a buzzword, but the new retail reality
What the key differences are between smartphone and tablet users and what this means for your bottom line
Why Millennials are a market that you canít afford to ignore
How your mobile presence can make or break a customerís in-store experience
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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