Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customerís entire lifecycle than ever before.
To gain a better understanding of some of the forces affecting the role of the CMO, Oracle conducted a number of interviews with marketing and IT leaders representing industries that include Consumer Goods, Retail, Financial Services, Healthcare, Travel, Hospitality and more.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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