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Home > Quantcast > Webinar: Crash Course in Real-time Advertising

Webinar: Crash Course in Real-time Advertising

Webinar Published By: Quantcast
Published:  Jan 25, 2016
Type:  Webinar

With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.

The Crash Course covers:

  • The Evolution of Advertising: the rapid emergence of different marketing platforms
  • Real-time Bidding: the opportunity and challenge for marketers
  • The Online Advertising Ecosystem: the ad tech players and how they interact

Tags : 
real-time advertising, programmatic buying, real-time media, targeted advertising, roi