With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
The Crash Course covers:
The Evolution of Advertising: the rapid emergence of different marketing platforms
Real-time Bidding: the opportunity and challenge for marketers
The Online Advertising Ecosystem: the ad tech players and how they interact
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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