Customer interactions today span multiple touch-points. As such, businesses are constantly seeking ways to adapt their activities to interact with buyers through the most relevant channels. While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar today to learn how social collaboration tools help companies overcome this challenge.
In discussion with Aberdeen Group, we’ll cover:
- Roadblocks in building a single view of customer data
- Role & business value of social collaboration for a unified view of customer journey
- How to align customer-facing functions through collaboration
- Q&A to discuss your questions on the topic