Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > SAS > How Marketing Operations Management Can Propel Your Customer Intelligence Solutions
 

How Marketing Operations Management Can Propel Your Customer Intelligence Solutions

White Paper Published By: SAS
SAS
Published:  Nov 10, 2014
Type:  White Paper
Length:  18 pages

In August 2013, SAS commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAS Marketing Operations Management, a component of SAS Customer Intelligence Solutions. Download this whitepaper to see the results of this study and to be provided with a framework to evaluate the potential financial impact of SAS Marketing Operations Management on your organizations.



Tags : 
sas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology