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Home > IBM > Secrets to better engage the mobile consumer: The role of push notifications
 

Secrets to better engage the mobile consumer: The role of push notifications

White Paper Published By: IBM
IBM
Published:  Nov 04, 2014
Type:  White Paper
Length:  14 pages

Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.



Tags : 
mobile notifications, mobile apps, mobile consumers, site sales, push notification