Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > SocialFlow > Benchmark Report: Data Drives Social Media Performance

Benchmark Report: Data Drives Social Media Performance

White Paper Published By: SocialFlow
Published:  Oct 30, 2014
Type:  White Paper
Length:  14 pages

After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method.

Our benchmark report describes what it means to take a “data driven” approach to social publishing.  You’ll see that shifting from Scheduling posts to a Data-Driven approach requires a different mindset.  We use the analogy that it’s a bit like moving from meals every day at a fixed time, to instead eating meals when you’re actually hungry. Only in this case, it’s when your audience is hungry for content.

Tags : 
social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results