After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method.
Our benchmark report describes what it means to take a “data driven” approach to social publishing. You’ll see that shifting from Scheduling posts to a Data-Driven approach requires a different mindset. We use the analogy that it’s a bit like moving from meals every day at a fixed time, to instead eating meals when you’re actually hungry. Only in this case, it’s when your audience is hungry for content.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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