Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Yesler > The Modern Guide to B2B Marketing

The Modern Guide to B2B Marketing

White Paper Published By: Yesler
Published:  Oct 29, 2014
Type:  White Paper
Length:  104 pages

The world of marketing and selling to B2B technology buyers has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions, and they’re halfway through that decision-making process before they even speak to sales. So what’s a B2B marketer to do? Download the Modern Guide to B2B Marketing to learn how you can:

  • Develop a buyer-centric marketing strategy
  • Work with sales to ensure no qualified lead gets left behind
  • Create and distribute content for every stage of the purchasing process
  • Select and deploy technology that makes it possible to stay in touch at every step of the journey
  • Demonstrate how investments in marketing can be tied to revenue

Tags : 
b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation