The world of marketing and selling to B2B technology buyers has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions, and they’re halfway through that decision-making process before they even speak to sales. So what’s a B2B marketer to do? Download the Modern Guide to B2B Marketing to learn how you can:
Develop a buyer-centric marketing strategy
Work with sales to ensure no qualified lead gets left behind
Create and distribute content for every stage of the purchasing process
Select and deploy technology that makes it possible to stay in touch at every step of the journey
Demonstrate how investments in marketing can be tied to revenue
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW