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Home > LogMyCalls > BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer
 

BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer

White Paper Published By: LogMyCalls
LogMyCalls
Published:  Oct 20, 2014
Type:  White Paper
Length:  7 pages

BIA Kelsey is a leading research firm specializing in industry trends that impact local marketers.

BIA Kelsey argues that call tracking is failing local marketers and argues that additional analytics--like Conversation Analytics from LogMyCalls--are necessary. Local marketers that have deep analytics are going to make more money than those that have simply surface data.

This private research discusses why Conversation Analytics is so revolutionary.



Tags : 
local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate