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Home > SocialChorus > From Employee to Advocate: How Whole Foods Mobilizes their Team to Share Brand Content

From Employee to Advocate: How Whole Foods Mobilizes their Team to Share Brand Content

Webinar Published By: SocialChorus
Published:  Jan 06, 2015
Type:  Webinar

Your employees can help you reach an audience on social media that is 10x larger than what your brand is currently reaching. Many of your employees are willing, if not already sharing, your brand content.

Thatís why leading brands like Whole Foods Market are rolling out employee Advocate Marketing programs to power employees to voluntarily share the brand content with customers on social.

Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.

Watch this webinar recording to learn:

  • How Whole Foods is powering their employees to engage with customers through authentic storytelling on digital channels
  • Proven best practices for launching a successful employee Advocate Marketing program
  • How employee advocates increase social engagement, awareness, and share of voice

Tags : 
socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness