Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Brightcove > B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America
 

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America

Case Study Published By: Brightcove
Brightcove
Published:  Sep 17, 2014
Type:  Case Study
Length:  23 pages

Greetings Content Marketers,

We have good news to report! B2B content marketers in North America are making strides: 42% consider themselves effective, up from 36% last year.

Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However, some marketers are seeing substantial success. Read on to find out what a best-in-class content marketer does differently and delve into many other findings as well.



Tags : 
content marketing, content marketing tactics, documented content strategy, b2b trends