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Home > Brightcove > Driving Conversions with Marketing Automation and Video

Driving Conversions with Marketing Automation and Video

White Paper Published By: Brightcove
Published:  Sep 17, 2014
Type:  White Paper
Length:  2 pages

Increase conversions by making video a seamless part of your content marketing.

• Integrate video into your marketing automation tools
• Add video to any marketing asset quickly and easily
• Capture video engagement metrics to fuel insight and measure ROI

Content drives conversions—and no content engages customers more effectively than highquality video. Successful marketers know that people love video, from branded entertainment to webinars, product reviews and tutorials. That’s why consumer brands and B2B companies are making video an ever-larger part of their content marketing strategy across the customer lifecycle. Every video you deliver can help you build brand relationships and increase sales—but to put the full power of video to work for your business, you need to make it a more seamless part of your content marketing initiatives.

Tags : 
marketing automation, content marketing, marketing automation tools, video engagement metrics