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Home > Adobe > Finding the Path to Mobile Maturity
 

Finding the Path to Mobile Maturity

White Paper Published By: Adobe
Adobe
Published:  Aug 20, 2014
Type:  White Paper
Length:  31 pages

For many companies, their first foray into mobile was creating a stripped down, non-responsive version of the company website for mobile phones with poor web browsers, and proudly proclaiming they had an enterprise mobile strategy. We all might sheepishly laugh at that bit of naiveté now, but who among us truly understood just how transformative mobile was going to become to the customer journey, and therefore to our businesses?

This study distils some of the most important aspects of mobile marketing optimisation into a single report, and gives you some insights and ammunition to help overcome any roadblocks you are encountering on your journey to becoming a more mobile-friendly business.

Download this report to help your business on its mobile journey.



Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation