Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer?
Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention.
We’ll walk you through why—and how—email marketers need to work closely with others in their organizations to coordinate email messages across all digital channels, including:
- Existing email programs
- Organizations’ websites
- Retargeted ad programs
- Social channels
Download this white paper and earn how to increase customer acquisition and retention rates.