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Home > Monetate > The Multichannel Email Marketer
 

The Multichannel Email Marketer

White Paper Published By: Monetate
Monetate
Published:  Aug 19, 2014
Type:  White Paper
Length:  19 pages

Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer?

Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention.

We’ll walk you through why—and how—email marketers need to work closely with others in their organizations to coordinate email messages across all digital channels, including:

  • Existing email programs
  • Organizations’ websites
  • Retargeted ad programs
  • Social channels

Download this white paper and earn how to increase customer acquisition and retention rates.

 



Tags : 
multichannel marketing, geo-targeting, customer retention, acquiring customers