Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Act-On > Best Practices for Setting Up a Lead Scoring System
 

Best Practices for Setting Up a Lead Scoring System

White Paper Published By: Act-On
Act-On
Published:  Aug 18, 2014
Type:  White Paper
Length:  5 pages

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.



Tags : 
act-on, marketing, lead scoring, prospects, automation