The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever.
In this session, Bazaarvoice features David Cooperstein, Marketing Practice Leader with Forrester Research, will define for marketers how to prepare for competition in this new environment, what behaviors and actions will lead to success as marketers, and how to put the new marketing ecosystem into practice for your brands.
Watch this webinar to:
Discover how brands engage with newly-empowered consumers
See how consumers and brands co-create with marketing and R&D teams
Understand where to invest to drive demand now
If consumer-centricity is important to you in 2014, you won't want to miss this webinar.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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