Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Bazaarvoice > Learn How to Optimize your Web Content for Mobile to Drive More Sales
 

Learn How to Optimize your Web Content for Mobile to Drive More Sales

White Paper Published By: Bazaarvoice
Bazaarvoice
Published:  Aug 01, 2014
Type:  White Paper
Length:  11 pages

Shopper’s mobile use in research and buying is exploding. It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception.   And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don’t.  In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate. Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices.

Download the whitepaper “7 Ways the Mobile Consumer Changes Everything” to learn how to optimize your web content for mobile, as well as optimize in-store product research, to drive more sales.



Tags : 
bazaarvoice, web content, mobile, consumers, research, shoppers