After identifying Pinterest as one of the top go-to sources for food and drink inspiration, it was clear the visual network would be the perfect environment for encouraging stagnant consumers to bring Kahlua's product out of the bar and into their pantries.
With the launch of the brand's very first Pinterest campaign, users were invited to pin Kahl˙a-inspired recipes and, more importantly, bring these recipes into their kitchens to be shared and enjoyed with friends and family.
Learn how Kahlua used Pinterest to drive:
16,000+ new emails
More than 1,400,000 impressions
3,800 new Pinterest followers (14x increase)
Download the full case study to learn how Kahlua turned online inspiration into offline action!
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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