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Home > DNN Corp. > Forrester Report: Benchmark B2B Social Marketing Efforts

Forrester Report: Benchmark B2B Social Marketing Efforts

White Paper Published By: DNN Corp.
DNN Corp.
Published:  Jun 30, 2014
Type:  White Paper
Length:  14 pages

Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they donít know is whether their adoption of social tactics is consistent with their peersí. This Forrester report examines the key benchmarks that B2B social marketers are looking foró  including which social marketing tactics and platforms B2B marketers are adopting, their levels of satisfaction with those tactics, and how heavily marketers are investing in them.

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dnn, online communities, marketing communities, community management, email marketing