Sponsorships can be more than a logo placement. In fact, they should be.
Donít just put a sponsorís logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audienceís attention. Still need proof social is the way to go? Weíll give you 1,700 reasons. Thatís the number of banner ads consumers get served every month.
On top of that, people are (over) exposed to more than 16,000 commercials annually Ė and struggle to recall any. Itís not an exaggeration to say consumer attention is fragmented.
So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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