Traditionally, the notion of online identity is that it must be protected and safeguarded by the individual it belongs to. As users’ Internet habits evolve, however, we’re seeing a greater shift in online sharing: consumers are posting personal photographs, life event updates, and more across their social channels.
This move towards a more connected, open social web reflects how consumers and businesses should interact in a landscape that encourages and facilities the sharing of users’ information in a safe, valuable way.
In this white paper, we'll go over three ways user anonymity can negatively affect ROI for businesses and lead to poor customer experiences:
Lost opportunities to engage customers at the first touch point
Wasted spend on non-targeted marketing and advertising efforts
Loss of online accountability among users
We'll also provide tips on how businesses can circumvent poor experiences by leveraging their customers' online identities in a responsible, mutually beneficial way.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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