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Home > Ektron > Building an Inbound Website: Content Targeting & Lead Nurturing

Building an Inbound Website: Content Targeting & Lead Nurturing

White Paper Published By: Ektron
Published:  Jun 03, 2014
Type:  White Paper
Length:  19 pages

Part 2 of this eBook series takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors. 

This eBook helps you learn how to create and use:

  • Targeted and contextual offers
  • A process for nurturing your visitors throughout the buyers' journey
  • Personas to streamline targeting and gain insight

Learn where to focus your message to optimize your digital experience.  This step by step guide also includes hands on worksheets to transform your website into an inbound machine and engage and delight visitors

Tags : 
ektron, content targeting, lead nuturing, website, roi, relevancy