"User engagement" means different things to different online businesses. But everyone can agree that itís a good thing: engagement indicates attention, interaction, and a pleasurable experience. This free guide defines 10 critical user engagement metrics every business can use. Find out what each of these metrics indicates about your siteís user experience, and where your site stands among the wider web through benchmarks.
For each metric, the guide includes:
A full definition
Why it matters
Stats & proof points
How to analyze it effectively
All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your engagement today with free tools, step-by-step guidance & benchmark data for each metric!
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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