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Home > Marketo > B2B Enterprise Content Marketing: 2014 Benchmarks, Budgets, and Trends - North America
 

B2B Enterprise Content Marketing: 2014 Benchmarks, Budgets, and Trends - North America

White Paper Published By: Marketo
Marketo
Published:  May 06, 2014
Type:  White Paper
Length:  23 pages

Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.

Download the full report to find out:

  • How B2B enterprise marketers rate the effectiveness of their content marketing
  • How a documented content strategy effects tactics, execution, and measurement of success
  • New trends and developments in B2B enterprise content production
  • The most effective content marketing tactics, according to B2B enterprise marketers



Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness