Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Oracle > Know What Customers Want Before They Do

Know What Customers Want Before They Do

White Paper Published By: Oracle
Published:  Apr 22, 2014
Type:  White Paper
Length:  6 pages

John Lucker, a leader of Deloitte Consulting’s Advanced Analytics practice, shared insights from his recent Harvard Business Review article, “Know What Your Customers Want Before They Do.” He defined next best offers and provided a framework for creating effective NBOs

Tags : 
customer service, marketing, relevant interaction, effective nbos, oracle