In our third and most expansive Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Discover some of the first insights on push messaging’s effectiveness, including a quantitative view of opt-in rates, across key industry verticals—Retail, Media, Sports, Games, Gambling and Entertainment. This in-depth report offers insights such as how push messaging influences mobile app users’ engagement and retention rates. You’ll also learn tips and tactics used by top performers to pull ahead of the pack.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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