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Home > Adobe > Quarterly Digital Intelligence Briefing: 2014 Digital Trends
 

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

White Paper Published By: Adobe
Adobe
Published:  Apr 17, 2014
Type:  White Paper
Length:  34 pages

Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge.

Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:

  • B2C brands will focus on targeting and personalization
  • Two-thirds of respondents will experiment with new media
  • Brands will zero in on mobile customer behavior



Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile, customer insights, mobile marketing, content marketing